Bio (Short)

Lloyd Ernst, has had a distinguished career in the Australian IT industry as an Internet pioneer and entrepreneur. Over the past three decades, he has worked for industry leaders including Apple and Microsoft and founded and exited a series of successful IT companies in Australia and Asia.

In the early 90s, Lloyd and two friends started PowerUp ISP modestly, in a house garage. Powerup eventually grew to become Queensland’s largest ISP. Lloyd then went on to build Australia’s largest web hosting company, WebCentral. WebCentral became a leading innovator in web hosting and won various awards including Microsoft Global Hosting Company of the Year for 2003 and 2004.

When he left WebCentral, Lloyd focused on opportunities in the Asia-Pacific region. He was an early player in the outsourcing business in China and started with Beijing-based SinoCode Limited. His second Chinese business venture successfully localized and launched the Australian-developed Greentrac PC Fleet Management product and achieved robust sales to large state-owned enterprises, including China Mobile, in addition to winning the prestigious China PC Week Green Product of the Year.

In 2005, Lloyd joined the board of Pipe Networks which listed in the Australian Stock Exchange in May 2005 (ASX:PWK). In the next 3 years, PIPE Networks deployed over 600km of dark fibre, built Tier 1 data centre facilities and built PPC-1, the first competitive submarine fibre optic cable linking Australia to the US via Guam.

Presently, Lloyd is focused on and These two new but fast growing outsourcing ventures based in the Philippines focus on supporting startup and entrepreneurial businesses. CloudStaff offers businesses dedicated and talented people in both technical and administrative roles. Meanwhile, delivers a unique and trusted marketplace where businesses can choose from over 200 predefined tasks/processes which are available on-demand and performed by trained staff delivering consistent results cost-effectively.


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